NO HYPE JUST LOVE AND TRUE DEDICATION
This collaboration is about the love and dedication that unites all people living our culture. The joy for products and design. We are dedicated to our own scene and we do it for the love of it.
Sure Hype is a big aspect of our culture but it shouldn't be the main focus. We need to make our own decisions if we love the execution of a product and the item itself instead of buying it just because of the hype.
The NO HYPE JUST LOVE AND TRUE DEDICATION claim is a homage to the time when products spoke for themselves and not who's marketing budget is the biggest to generate an artificial hype.