How did you first get into design? Was it always the plan or did it kind of just happen?
There was never a plan. I've always loved creating things: a pottery hedgehog or a Lego stop-motion film as a kid. Then I got into graffiti through skateboarding, and that's when I first fell in love with shapes and colors. Because I enjoyed it so much, it just naturally evolved from there, and pursuing this path professionally was a no-brainer.

What was it like working on the Rose Racing Circle drops? Any favourite moments?
The Rose Racing Circle is always a very welcome playground for me. The goal is always to push the project forward without repeating myself too much, and to create unexpected things that inspire both myself and others. One of the highlights is brainstorming visual themes for the drops with Ole from the RRC and Stefan from Wemoto. Big fun.

How would you describe your aesthetic – and has it changed a lot over the years?
Professionally, I tend to lean toward a clean, progressive style – in alignment with the Rose brand. In my personal life, I balance that out with a strong preference for playful, colorful, and imperfect designs. Wobbly lines, things with eyes, and a certain roughness really speak to me. But even almost clumsy design compositions, like death metal logos and little flowers, fill me with joy. Lately, I've noticed a shift in myself toward absolute, life-affirming sweetness and comic-book-style naivety in the things I design (all too rarely).

Where does a new project usually begin for you? Sketchbook, mood board, a random idea at 2am?
I'm a heavy user of Notizen app. It's great for collecting random thoughts, quotes, song lyrics, or photos when they hit me. I can easily access them later when I need inspiration. For example, the most recent entries were: "Phantom vibration syndrome," "Put the 808 on cut itself," and "Territory is a cool word." Just to give you a little taste. From there, my next step is usually to grab a piece of paper and start sketching out my ideas. Ideally, I'd always carry a sketchbook and a pencil with me, but unfortunately, I'm not that cool.

How and where do you find inspiration and are there any artistic heroes that have influenced you in your work?
Cities always really inspire me. Especially little details, like funny stickers on a traffic light, wild posters, and public art in general. Some of the artists I really like include Sainer (Etam Cru), Revok, and Piet Parra.

How did the Wemoto project come together, and what got you excited about it?
After our first RRC collab, lots of great calls, and a visit to your studio, it was kind of clear that we all wanted to do more things together. We really clicked. I immediately felt at home surrounded by art and quarter-pipes at the studio, and I'd love to start even more projects together – simply because it's fun.

What do you love about working in cycling industry? What keeps it interesting?
I'm very fortunate to feel that my work has a sense of purpose. I'm supporting something meaningful and worthwhile. Cycling has so many positive aspects. The joy of being active outdoors, whether alone or with friends, getting around town, or cruising along trails. Plus, in my opinion, bikes are also incredibly interesting from a technical and design perspective. Technologically, there will always be progress, and the ongoing challenge is to create relevant products that excite and inspire people to ride bikes, whether fast or slow.

What does a normal workday actually look like for you?
Some of the recurring highlights of my job include: staring intensively at sparkling colour samples, passionately debating matte versus glossy finishes, and debating whether or not to use Tanwall tires.

Today (May 28, 2026), for example, looks like this:

8:25 a.m. – Finish writing the Wemoto interview
9:00 a.m. – Daily meeting with the product design team
9:30 a.m. – Monthly meeting with the Brand XP team
12:00 p.m.–EOD – Design for bike and kit for one of our race teams

At the same time, an urgent meeting regarding a custom paint job for an athlete. The bike is still at the paint shop and needs to be assembled and ready for the bike fitting tomorrow. We need to find a solution.

Pizza in the evening.

Music has always played a big role for us. Is music also important to your creative process? If so, what music are you listening to at the moment?
Music has always been huge for me. Whether as a source of dopamine, inspiration or as a soundscape that helps me get into the zone, music takes the fun to a whole new level for me. Artists I listen to every now and then: Aphex Twin, Tricky & Marta, Turnstile, Augn, and Bob Marley. I always listen to rap, too, but also chillier indie stuff like Aldous Harding. Lately, I've also caught myself cranking up techno songs loud.